At BuzzFeed, I've assisted with strategy, copywriting, and community and project management for a variety of subsidiary accounts, from celebrity pop culture to entertainment, music, and lifestyle. 
I've spearheaded effective strategies to increase engagement and facilitate loyal audiences across accounts.
Instagram
The leading BuzzFeed pages package timely and evergreen stories to drive traffic back to the site.
Here are a few links to accounts I've helped manage:
@buzzfeed (5.6M)
@buzzfeedtrending (1.1M)
TikTok
Along with growing followers and engagement across existing accounts, I was tapped to lead the social strategy for a new celebrity news account, which resulted in Buzzfeed Now.
It has earned 118k followers + 14.3M likes since its inception.
It has become a go-to resource for celeb news stories, coverage of live events like the MTV Video Music Awards, Golden Globes, Oscars, and the Met Gala!
Here are a few links to more accounts I've helped manage:
@buzzfeed (2M)
@buzzfeednow (123.6k)
@buzzfeeders (57.5k)
@Tasty (4.8M)
@Huffpost (400.4k)
SEO
As a former fellow, I was mentored by the former SEO and current Senior SEO lead at BuzzFeed.
 I became proficient in editorial SEO practices as well as commonly used SEO tools such as Semrush, Ahrefs, Google Search Console, and Looker, and performed content gap analysis, content updates, and managed internal linking campaigns.

These tasks were conducted for BuzzFeed, BuzzFeedNews, HuffPost, Tasty, and Complex.

The Megapost Project
This in-house project redirected and combined older, repetitive posts from BuzzFeed into single, authoritative, and search-optimized megaposts without affecting backlinks. Examples of articles include shopping lists, trivia and quizzes, seasonal topics, and entertainment recaps.

Total annual generated programmatic revenue (2023): $215k
Total annual generated programmatic revenue (2024): $98k
↑Back to Top