Did you really think we wouldn't celebrate the 30th Anniversary of Clueless? Ugh, as if!
Our campaign reached over 80M+ people and earned over $9M in media value.
View the accounts:
Instagram: @Clueless (63.5k)
Facebook: @CluelessMovie (618k)
Clueless Day
Beverly Hills' Mayor, Sharona Nazarian, officially declared July 19th Clueless Day! The official certificate was presented to actress Elisa Donovan (“Amber”) and costume designer Mona May. 
We celebrated with a matinee, partnering with Street Food Cinema! The event featured Mentos, branded merch, and dessert courtesy of Noxzema!
Back in Theatres & Brand Collabs
We had to have a back-in-theaters run, and partnered with our friends over at Fandango to make it happen. Internationally, we had a UK run, alongside with West End production (Clueless the Musical).
In addition, we partnered with internal brands like RuPaul's Drag Race (uh, duh!) and Paramount+.  
Consumer product collaborations included brands like Fisher-Price, DIFF Eyewear x Loungefly, Samii Ryan, Barbie, Bratz, Makeup Eraser, Uno, and American Girl.
Brand Partnerships
Our Fashion and IP-forward partnerships reached over 25M people and garnered over 8M impressions.
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