Opening Weekend Support
The Audience & Community team was tapped to support the premiere and opening weekend of Hoppers.
We engaged with content from influencers invited to a Hoppers Pool Party event, the official premiere, Pixar’s Livestream interviewing cast on the yellow carpet, various private screenings and PR/Junket content.
Non-influencer content included post-theatre content, memes, and film reviews!
External Engagements
115 comments
66.1k total engagementsÂ
115 comments
66.1k total engagementsÂ
Internal & Owned Engagements
43 comments
3.4k total engagementsÂ
43 comments
3.4k total engagementsÂ
Total Engagements
194 comments
69.5k total engagementsÂ
194 comments
69.5k total engagementsÂ
Theatrical WindowÂ
We continued to engage with our fan community throughout our theatrical campaign, adjusting strategy to include memes, spoilers, and insider jokes as we approached the Home Ent window.
External Engagements
351 comments
258.1k total engagementsÂ
351 comments
258.1k total engagementsÂ
Internal & Owned Engagements
83 comments
6.7k total engagementsÂ
83 comments
6.7k total engagementsÂ
Total Engagements
437 comments
264.9k total engagementsÂ
437 comments
264.9k total engagementsÂ