Nathan Caine can’t feel pain, but he does know how to entertain...
Check out the highlights from our painfully exciting Digital and P+ Campaign đź’Ą
View the accounts:
Instagram: @NovocaineMovie (11.4k)
Facebook:​​​​​​​ @NovocaineMovie (2.4k)
Social Content
We highlighted Nathan’s (and Jack’s) nice guy charm with his green flags, goofy attitude, and flirting skills.
Our brilliant cast content captured at the junket included a general callout, Would You Rather?, Most Likely To, and ask the Magic Nate Ball!
A Gamer Humor series tapped into references to gaming tropes
Talent Support
Jack Quaid, Amber Midthunder, and Evan Hengst supported the campaign, sharing our play on the pain of Tax Day and Caine and Roscoe’s Bromance.
Jack also shared personal BTS photos along with cool fan art and makeup!
Influencers (total reach of 13.3M)

Custom Content promoting Digital:
Karate Jewels - Instagram, TikTok
World Champion Martial Artist and stunt actress fights with beats of humor.
Stanzi Potenza - Instagram, TikTok
Actress and comedian known for skits pretends to be Nathan Caine’s girlfriend.

Custom Content promoting P+:
Kaeman The Creator - Instagram, TikTok
Mechanical engineer known for recreating fictional gadgets creates glass knuckle fists.
Chris Ovemery - Instagram, TikTok
Illustrator/Animator watched Novocaine one time and became a hero himself.
Mailers

20 influencers (10 for EST, 10 for P+) received a mailer that included energy drinks, cold packs, mini first aid kits, money bundle stress toys, shot glasses, barf bags, and mini hot sauce bottles for a total reach of 969k.
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