The showdown of the year, now available to watch at home 🦔

For the digital and Paramount+ release of Sonic the Hedgehog 3, we tapped into the loyal SEGA fanbase as well as family content creators to create a well-rounded campaign enjoyed by all.

View the accounts:
Instagram: @SonicMovie (478k)
TikTok: @SonicMovie (1.1M)
Facebook:​​​​​​​ @SonicMovie (329k)
Social Content
We leaned into the at-home viewing experience and made sure to sprinkle in fun deleted scenes, bloopers, and behind-the-scenes clips.
We had a beat for Groundhog Day (now Hedgehog Day, obviously), and had a blast with TikTok-esque content, like Sonic’s dance moves, Robotnik's insults, wacky lines out of context, a fan edit-style video for Shadow, and Keanu / Shadow memes, and so much more!
Influencers
We worked with creators who taught us Dr Robotnik's sick dance moves, how to draw the Crab Mech, and how to throw the perfect Sonic-themed party. 
Of course, we had to include a REAL hedgehog too....
Partnerships

Randy's Donuts
We offered fans Sonic-themed donuts for a limited time at all Randy’s LA locations. 
Promotion included a collab social post, newsletter to Randy’s LA list, and posts from influencers like @lafoodie. Krysten Ritter even visited and snapped a pic for her stories!
Ring
In another digital collaboration, we created a video of our characters being caught on a Ring-cam, with a collab from @Ring.
Stunts​​​​​​​
Chao Garden Cafe
We HAD to tap into the "Look Alike Contest" craze and created a poster that led to an Easter egg video!

Shadow Livestream
Shadow slept in his cryo-pod before being reanimated, with inset clips of his “flashbacks” with Maria. The 30-minute sequence, which looped over 24 hours, had fans excited, garnering over 55k views and 30k chat messages.
Mailers
20 influencers received a mailer that included a digital code for the movie, for a total reach of 954.4k!
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