Don’t be a glitch, check out these social highlights from the first two weeks of Transformers One’s digital release! 👇
View the accounts:Instagram: @TransformersMovie (719k)
TikTok: @TransformersMovie (1.6M)
Facebook @TransformersMovie (29M)
Social Content
To kickoff our digital release, our talented cast (Keegan-Michael Key, Chris Hemsworth and Brian Tyree Henry) gave us some insight into what their movie nights look like. We engaged both the fanboys and families by highlighting the humor of the film with some Transformemes (get it?), mini comics of the funniest lines, and character quotes.
Our fan-favorite B127 even staged a mini-takeover of the Bumblebee movie channels with tweets and a music video. We pulled in some other family titles into a cross-co IACON 5000 race (featuring Clifford, Grease, TinTin and Good Burger), and shared special features (VAM) clips.
For Halloween, Bee put those knife hands to good use by carving up some pumpkins, and we shared some bee-utiful fans’ costumes 😉
We reached over 5M+ organic views on Instagram and TikTok!
We reached over 5M+ organic views on Instagram and TikTok!
Influencers
We collabed with exciting creators to create custom content for a combined total following of 11.4M.
Art for Kids Hub: A Megatron drawing lesson as a follow up to the Optimus Prime lesson
Lamarr Wilson: Toy unboxing - Instagram, TikTok
The Coleman Family: Transformers Pumpkin Paint Night - Instagram, TikTok
Veena Crownholm: Transformers Inspired snacks - Instagram, TikTok
Khleo Thomas: Pop Culture + Easter egg review - Instagram
Lamarr Wilson: Toy unboxing - Instagram, TikTok
The Coleman Family: Transformers Pumpkin Paint Night - Instagram, TikTok
Veena Crownholm: Transformers Inspired snacks - Instagram, TikTok
Khleo Thomas: Pop Culture + Easter egg review - Instagram
Mailers
We sent creators (with a combined following of 466.5k) Transformers mailers with t-shirts, hats, lunchboxes, posters, sunglasses, keychains, and more.
Roblox Collab
Our Roblox integration was extended a month ($100K value) beyond the initial theatrical buy. The extension included:
– Elita as an additional new playable vehicle
– B-127 as an additional vehicle
– B-127 will be made available as an unlock to all players in a new quest
– Unlock both Elita and B-127
– Trucking, racing, and smash/flight/jump zone events
– B-127 as an additional vehicle
– B-127 will be made available as an unlock to all players in a new quest
– Unlock both Elita and B-127
– Trucking, racing, and smash/flight/jump zone events