☆ click to view ☆

TikTok

At BuzzFeed, I've worked closely with our social team on developing our Instagram and TikTok accounts. I've assisted with strategy, copywriting, and community and project management.BuzzFeed has tons of subsidiary accounts, which I'm proud to have contributed to. From pop culture, to entertainment, music and lifestyle, I've spearheaded effective strategies to increase engagement and facilitate loyal audiences across accounts.

Here's a few links to accounts I've helped manage:
@buzzfeed
@buzzfeednow
@buzzfeeders

Along with growing followers and engagement across existing accounts, the BuzzFeed editorial team was tasked with creating a new account to target celebrity news.I was tapped to lead strategy, which resulted in Buzzfeed Now, which has earned 118k followers + 14.3M likes since its inception.

We've become a go-to resource for celeb news stories, and fun, playlists series like our Red Carpet Flex series:

(We also cover major live events, like MTV Video Music Awards, Golden Globes, Oscars, and the Met Gala!)

☆☆☆☆

With all accounts, I provide performance and trend reports in bite-size presentations, effectively communicating the best way to implement strategies.

Of course, in addition to curating high-performing content, engaging authentically with our audience is always so, so fun.

Instagram

Our main IG account packages timely and evergreen content to drive traffic back to our site! I support with copy for social captions.

Here's a few links to accounts I've helped manage:
@buzzfeed
@buzzfeedtrending

TikTok

Prior to NTWRK's acquisition of Complex, I was proudly assisting with managing subsidiary social accounts (curation, copy, strategy).Formerly owned by Complex, First We Feast's Hot Ones has become an internet sensation, which has its own TikTok account, spotlighting the hottest (pun intended) moments.

Here's a few links to accounts I've assisted with:@firstwefeast
@hotonesgameshow
@complexmusic

☆☆☆☆

Instagram

Full-length content from YouTube is repurposed across TikTok and Instagram to continue to generate interest; I wrote copy when necessary.

Here's a few links to accounts I've assisted with:@firstwefeast
@hotonesgameshow
@complexmusic
@complexpop

☆☆☆☆

Our smaller accounts like Complex Pop focused on topic-specific content, like entertainment. Divided content allows audiences to tailor their feeds to their interests while continuing to drive traffic back to Complex web articles.

TikTok

Our main goal is to drive traffic back to Tasty.co, which I've facilitated by working with in-house and freelance writers to curate the best content. I've performed content-gap analysis (which you can read more about in my SEO tab) to discover food topics we've not-yet tapped into.We've since generated new recipes, and revamped our presence across social, with an emphasis on unique dishes.

Here's the link to our account:
@Tasty

Instagram

Full-length content from YouTube is repurposed across TikTok and Instagram to continue to generate interest; I wrote copy when necessary.

Here's the link to our account:
@Tasty

Instagram

At Brit + Co, I was eager to provide entertainment, lifestyle, beauty and fashion content for women.I assisted with creating and scheduling stories, writing copy, sourcing UGC for our feed, collaborating on strategy, and selecting content to drive traffic back to our site, Brit.co.

Here's the link to our account:
@Britandco

☆☆☆☆

Pinterest

I managed the Pinterest account, creating static and video pins with the highest-performing evergreen and timely content. With relevant hashtags, curated and well-though color and seasonal themes, our pin clicks drove a significant amount of traffic to the site.

Here's the link to our account:
@Britandco

Instagram + Facebook

Nimal Studios is a boutique social media marketing agency, which I provide freelancer services to.Its client, Ego Swim, is a women-owned B2C swimwear company that's been featured in Essence, Cosmopolitan, Travel Noire, PopSugar, and more! I spearhead their social and marketing strategies, manage content calendars, assist with content creation, write copy for captions, emails, and assets, and provide community management along with performance and trend reports.View the account: @_EgoSwimView sample stories below:

Instagram + Facebook

Nimal Studios is a boutique social media marketing agency, which I provide freelancer services to.Its client, Vows of Style, is an international bridal agency geared toward style-conscious brides. I spearhead their social and marketing strategies, manage content calendars, assist with content creation, write copy for captions, emails, and assets, and provide community management along with performance and trend reports.View the account: @Vowsofstyle
View sample stories below:

BuzzFeed

Trained by the former head of SEO and current Senior SEO lead, I am proficient in editorial SEO practices as well as Semrush, Ahrefs, Google Search Console, and Looker.I perform content gap analysis and keywork research, monitor and update evergreen and timely content, oversee internal linking campaigns, manage freelancer assignments, and train and assist staff writers and editors with SEO packaging for new posts.These tasks are conducted for BuzzFeed (incl. shopping), HuffPost, Tasty, and formerly Complex.

☆ Streaming Guides ☆

Prior to Complex's departure, I provided weekly updates to streaming guides for Netflix, Hulu, HBO Max, Prime, Crunchyroll, and more, effectively increasing the ranking of each page to the top 6 results.

July—September 2021/2022 YoY Comparison:

☆ The Megapost Project ☆

This in-house project redirected and combined older, repetitive posts from BuzzFeed into single, authoritative, and search-optimized megaposts without losing backlinks from older articles.In addition to content updates, I pitch new article ideas, backed by keyword research (product lists, trivia, jokes and quizzes, seasonal and holiday topics, and entertainment articles).Total annual generated programmatic revenue (2023): $215k
Total annual generated programmatic revenue (2024): $98k

hey! I'm elena.

I'm a writer, film fanatic, music lover, and pop culture enthusiast. I like to bring a scrappy, authentic, and human feel to my creative work. Outside of social, I enjoy filmmaking, volunteering in entertainment and arts and culture, collecting vinyls, drinking way too much caffeine, and tending to my pothos.☆☆☆To contact or connect, find me on LinkedIn or shoot me an email. Or, view my personal blog + filmmaking work in my navigation menu!